Anyone
whose formative years ran through the 1970s or 1980s was likely to be
influenced
in some way by Kemal Amin Kasem, at least those who ever watched a
cartoon or
listened to the radio. When you weren't hearing Casey Kasem voice
Shaggy, Robin,
or Cliffjumper, you were hearing him count down the biggest hits from
Tacoma to
Tallahassee on American
Top 40. You may even have been hearing him
when you didn't realize it—he did more than 25,000 promos as the "voice
of
NBC" during the late '70s. If you were watching NBC and it wasn't
sports,
you were going to hear Casey.
Born
in Detroit to Lebanese immigrants in 1932, Casey started out his radio
career
as more wacky than informational. In one of his first gigs, on Armed
Forces
Radio, after being drafted into Korea, he was fired by upper brass for
playing
too many bebop records at 6 A.M. Later in the '50s, back in Detroit, he
created
a "Casey at the Mike" persona, a fast-talking DJ who relied on funny
voices and wild tracks. He carried this character over to Cleveland,
Buffalo,
and Oakland before he was ordered by a station GM to give up the
funnyman angle
and just be a disc jockey. Casey was initially unprepared for that, but
after
spotting a magazine called Who's
Who in Pop Music in the station
trash, he was able to incorporate biographical information and
human-interest
stories into his airplay. This transition allowed Casey to use more of
his real
personality and led him to Los Angeles as a fixture at KRLA in the
1960s.
Exposure
in Los Angeles opened further doors doing television for Dick Clark,
voice-overs
for Mike Curb, and live television commercials for just about everyone.
Then he
auditioned for the voice of Robin in The Batman/Superman Hour,
won
the part, and, within months, became a highly sought-after voice. Roles
followed during the 1970s voicing Peter Cottontail, Waldo in Mr. Magoo,
Mark in Battle
of the Planets, and his favorite (and certainly most
imitated) voice, Norville "Shaggy" Rogers in Scooby-Doo. By 1977
about
two-thirds of his income was coming from voice-overs.
In
parallel with this voice work, though, were occasional acting jobs and
the
creation of quite possibly the most successful syndicated music show in
radio
history. Using a 14-inch reel-to-reel tape, American Top 40
debuted
on July 4, 1970, to seven stations, and culminated in a top 10
featuring the
Beatles, Elvis, the Temptations, the Carpenters, and the Jackson Five.
(His
last show, in 2009, came when the charts were being ruled by Beyonce,
Dr. Dre,
50 Cent, Ke$ha, and Lady Gaga.) By the 1980s, the show was featured on
more
than 500 stations in the U.S., with many more worldwide. (Armed Forces
Radio
didn't fire him this time.) Countdown shows had been around before,
but AT40
mastered the genre by packaging them with stories and biographical
notes on the
artists, accompanied by Casey's unflappable nice-guy delivery, at least
for the
segments that made it to air.
However,
it would be inadequate to discuss his career while omitting the old
shame that
would create an Internet meme in the days before the Internet was a
facilitator
of memes: the Dead Dog Tape. In September 1985, Casey was the victim of
a Long-Distance
Dedication gone horribly awry.
It
may come as a surprise to many, even longtime listeners, that the show
didn't
originally contain these iconic segments. They began in 1978 after, due
to
increasing song lengths, the show was unable to contain 40 songs in
three hours
and expanded to an additional fourth hour. The immediate effect of this
decision was that the show had too much time to fill. In response,
Kasem and
producers Tom Rounds and Don Bustany came up with a concept that was
innovative
but not new. In 1964, while at KRLA, Casey read a letter from
12-year-old
Elaina Tribble, sharing her experience of a George Harrison hug at San
Francisco's
Cow Palace, that Casey set to the Beatles' "And I Love Her." This
actually got attention from record companies, which resulted in a 45
that
bubbled under the Hot 100, peaking at #103. Fourteen years later, the
expansion
of AT40
allowed these sorts of letters to be incorporated into the
show. This resulted in tens of thousands of letters, of which an
estimated
2,500 were read on the air. While most of them could be classified as
romantic,
eulogistic, or sentimental, there were exceptions. In one instance a
freed
white South African political prisoner requested a song he heard being
sung by
black prisoners before their executions: Paul Simon's "Mother and Child
Reunion." When requests like these were read, a show that was normally
reliant on trivia delivered an effect that could be quite powerful.
Unfortunately
for Casey, the core demographic for AT40 did not
consist of freed
South African political prisoners. Instead, the bulk of his letters
were from
adolescents, who, if they were fortunate, experienced no tragedies
larger than
the deaths of their pets. This resulted in a lot of dedications to lost
pets,
which culminated when a listener wanted to dedicate Henry Gross's
"Shannon"
to his dead dog. While trouble could have been averted had a less sappy
song had
been chosen, the real instigator was slotting the dedication after the
Pointer
Sisters' uptempo "Dare Me." Casey couldn't adjust to the mood change
and
let loose with an outburst that never aired but nonetheless became a
staple for
morning show fodder and Internet videos for decades. To his credit, he
eventually acknowledged that while he didn't think that tape
represented the
real Casey, he had definitely flipped out.
Deadpool
players, though, kept their feet on the ground when assessing Casey's
chances
in 2014. It will come as no surprise that the countdown master inspired
plenty
of hits this year, although, unfortunately, there weren't forty of
them. They
could be heard from fine deadpool players around the world, such as
Allen
Kirshner, Another Lurker, Auntie B (first hit of the year), Dead People
Server
Curator, Deceased Hose, Drunkasaskunk, Eternity Tours, Fireball, Grim
McGraw,
Hulka, Jefferson Survives, Keister Button, King Daevid, Loki, Monarc,
Ray
Arthur, Tim J., and Worm Farmer, who all get five points in exchange
for having
their future dedications go unanswered.
--Monarc
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